Life Beyond Fife

I love hacking together code to make awesome things; mainly I love sharing what's worked for me.

Aligning Product and Engineering

How do you align product and engineering when communication has broken down? A product peer friend of mine is mentoring someone who has this problem, and they asked me to reach out to them to see if my engineering perspective might help. Ahead of time I thought my advice was going to lead straight to, "You need DORA metrics in place, and to ask engineering to break work their work into smaller deliverables, then repeat." To be honest, that solves 90% of most team's delivery problems. But the issue isn't that they aren't shipping, but that they aren't delivering what...

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follies•16 June 2026

Sabbatical II

Sabbaticals are about transition, and preparing to make the stage beyond the transition successful. They're also about taking a step back, and seeing if what you're doing makes sense. They give opportunities to recover, to learn, to try new things and think deeply about where next. So what have I been working on? Blog I rebuilt my WordPress blog from the ground-up, to a Jamstack site; one that you're reading right now! Low cost, low maintenance, low latency, easy to ship. Extremely happy with the results, and it got me thinking about the future of software. Keynote Talk for Acast...

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essays•21 April 2026

The Three Layers of Software Engineering

Code being written instantaneously by AI makes expertise in the craft of software engineering more valuable, not less. What a good software engineer looks like will have many subjective answers depending on who you ask. Some might want a driven finisher, some might want a meticulous bug fixer. But those aren't skills of a software engineer so much as personality traits; important ones to balance across a team. Training to become an entry-level software engineer, and the journey progressing to senior, takes a decade or more. In the past, engineers could choose the pace of their progress to some degree...

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follies•13 February 2026

Speedrunning A Failed Business

I've worked at two scale-ups over the last 12 years, and after two exits, I'm taking a break to work out what I want to do next. I have a list of projects that sound interesting to me, but mostly I'm staying curious and not being prescriptive about the path to take for a while. One of these impromptu projects led to me speedrunning a failed business in two weeks. In the summer of 2013 I completed a Coursera MOOC called Startup Engineering. Knowing how to code, but not a thing about making a business, I took away a key...

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follies•1 January 2026

Software Engineer Dystopia or Hegemony

I've finished rewriting my 15 year WordPress blog from the ground up as a static Next.js site. This was attempt number three, and I'm ~happy~ relieved to say this one was successful. Early in my career, my default was to over-engineer. When I started a blog in 2011, I wanted to own the entire stack myself, and despite knowing nothing about CMS tech, I wanted the most configurable solution available. I chose Drupal. After publishing 26 blog posts, I made the sensible switch to the more lightweight WordPress. Still requiring a server and database, and built on PHP (a truly...

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management•19 December 2025

I have a book for that

I realised I had gained a reputation for recommending books when it became a joke on Slack. I'm not even particularly well read, but there are some foundational concepts in teamwork, management, leadership, and tech, that come up time and time again. Sometimes the key lesson only takes a sentence to explain, but a book will reinforce the idea much more strongly. Here are the most impactful books I invariably keep coming back to. First, Break All The Rules by Marcus Buckingham — This is the book every new manager must read. Based on over 80,000 interviews with real managers,...

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