management•
Convincing or Instructing
To convince someone, tell them why, then how, then what, in that order. To give an instruction, tell someone what, and time permitting, consider sharing the how, and why, in a reverse of the previous sequence. Simon Sinek’s insightful Start With Why TED Talk took about 15 minutes to change how I would give all presentations forever after. Intrisically it’s known that you have to share the motivation of why anyone should care about what you have to say. But based on the evidence of so many terrible talks you’ve both attended, and presented yourself, you know how easy it...
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